Iowata: Vorläufig keine Preissenkung für den DS lite

News Roger

Während der Frage- und Antworterunde am letzten Finanzmeeting erklärte Nintendo's Chef, Satoru Iwata, dass vorläufig keine Preissenkungen für den DS light geplant sind.

Q: I’d like to ask you about price. You once said that you do not want to cut price because doing so would make early purchasers feel like they lost their money. But I think you may want to consider a price cut of Nintendo DS Lite in order to increase domestic sales. Including myself, those who have purchased a Nintendo DS Lite early on have also purchased a Nintendo DSi, so they should not feel regret even if you cut the price of Nintendo DS Lite. What is your current thinking on price cuts?**

Iwata:** First of all, thank you very much for purchasing several of our products. When I was referring to this subject the last time, it was in the context that it would****not be a good idea for price cuts to be expected as a regular practice in the industry. Of course, I have never said that cutting the suggested retail price is not in the cards. However, price cuts in one country can certainly affect other countries. For example, when you say that we should cut the price in Japan due to the current domestic market situation, once the suggested retail price is cut in Japan, people outside Japan will anticipate the same around the world