Battlefield 3

EA ist sehr zufrieden mit dem Launch

News Roger

Wie Peter Moore, EAs Chief Operating Officer, in einem kürzlich getätigten Gespräch mit Investoren verlauten lies, ist Electronic Arts mit dem Launch von "Battlefield 3" sehr zufrieden!

Für den Launch von "Battlefield 3" wurden bisher über 10 Millionen Einheiten ausgeliefert. Alleine in den USA waren über 8400 Geschäfte früher geöffnet um die Kunden mit dem neusten EA Shooter zu beliefern.

 I’ll finish with Battlefield 3. As you know, we launched this title earlier this week, and the results have been tremendous, thanks to the superb quality of the title produced by our DICE Studio in Stockholm, and the world-class marketing executed by our teams globally. Our marketing made adept use of YouTube where 13 million people have viewed our trailers and on Facebook where we have 2.1 million fans. Battlefield 3 PR was everywhere, and on launch date, in North America alone, more than 8,400 stores opened early to sell the game. We couldn’t be happier with the launch of Battlefield 3. --- So to sum it all up, we’re nailing it in Digital and nailing it in Packaged Goods.Peter Moore, Chief Operating Office EA