PlayStation 3

Sony-PR: 'Arc' (aka Wand) ist besser als Microsofts 'Natal'

News Roger

Nachdem kürzlich Meldungen über den ersten Natal-Prototypen für die Xbox 360 im Netz die Runde gemacht haben, schlägt Sonys PR, Rob Dyer (SCEA Senior Vice President of Publisher Relations) zurück.

Rob Dyer ist mit dem PR-Handling von Sony sehr zufrieden. (Er kann ja schlecht seine eigene Arbeit kritisieren, oder?)
"I'm actually really proud of the way we've handled the motion controller. From Sony's perspective, rather than go out and do a whole PR barrage to give everybody the 'happy, happy, joy, joy' news, we're going to show up and have a line-up of products to show people rather than having a lot of great statements to say, 'This is what's going to happen.' So whether it's at GDC or DPS (Destination PlayStation), and definitely at E3, you're going to see – and I've seen it from both first and third parties – some really awesome products to support this and rather than us go there and pat ourselves on the back, and send out press releases talking about this, we're going to be Missouri; it's going to be 'show me.' And that's the deal."